Chevrolet again kicked off the big SEMA car and truck aftermarket show in Las Vegas Monday night with the unveiling of a celebrity-designed concept truck, this time a Suburban designed by country music star Luke Bryan that might just be a dream vehicle for a lot of hunters and fishers out there.
These celebrity concept trucks always feel a bit gimmicky upon first glance. But every year Chevy does one and every year I listen to Kid Rock or Luke Bryan talk about why they built the truck they did, and damn it if I don’t always end up kind of loving the result.
Chevy and Bryan unveiled this concept Suburban during a pre-SEMA media reception at the Westgate Hotel. From the front it just looks like a Suburban with big tires a lift kit, but once you get around to the back you see what makes this truck special.
Bryan and Chevy took out both of the SUV’s side rear windows and the hatch window. Plus, they took the third row seat, turned it around and placed it right up against the back of the second row seat. The end result is a Suburban that looks a bit like a Silverado with a rear seating arrangement similar to a one you might find on a UTV.
Bryan explained that the design was based on a custom Suburban he already owns.
