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Invite Them and They Will Come

newsLet me hang a little dirty laundry out on the line.

People make assumptions about the news business. Sometimes people think that the news media is biased or is bought and paid for. And in some cases it is.

But that’s not the laundry I’m hanging out.

No, my laundry comes from the everyday life of a newsroom. A fact of life in such places today is that there are fewer reporters than there used to be. Our declining newspapers especially suffer and television fares a little better but not much. The handful of major players may be exceptions.

At the same time specialist news outlets pop up all over the web, many of them one-man operations with experts focusing very narrowly on their topic. That’s good perhaps for you and I because it delivers a lot of expert voices.

But the public doesn’t go to these places.

So the people out there don’t really know enough about the work you do. But what is enough?