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A Paving Contractor Takes Social Media by Storm

“Celebrity” and “paving contractor” are not words you often see in the same sentence, unless you’re talking about American Pavement Specialists based in Danbury, Connecticut.

“Good morning, world of asphalt!”

Followers of American Pavement Specialists’ social media videos, know that greeting well. Bill Stanley, company co-owner, often kicks off his video presentations with the phrase, as he discusses the upcoming paving job.

Audiences are drawn to his humorous, tell-it-like-it-is style and his obvious passion for the work, which he’s been doing for the past 50 years.

American Pavement Specialists is not a big corporation with hundreds of employees paving roads all over the country. Bill and wife Colleen Stanley run the company in their hometown and surrounding area with 20 employees, including three of their sons, and a fleet of the latest equipment.

But their viral videos on Instagram, YouTube and other social media have catapulted them to nationwide acclaim, leading them to serve as ambassadors and consultants for major paving equipment manufacturers and being watched by millions of viewers. Their son Matt, often the one behind the camera, has gained a following through his Raised on Blacktop brand.

They are also one of 12 finalists for Equipment World’s 2023 Contractor of the Year award.