Tower crane manufacturer Linden Comansa says it is in the process of dropping “Linden” from its name and returning to its original name, Comansa, for which its widely known on the market.
After many years using the Linden Comansa brand name, the change will be implemented gradually across the product range and at the company’s headquarters in Spain, and at its facilities in the U.S. and China.
“After acquiring the prestigious Linden 8000 system from the Swedish company Linden in 1983, we started to apply its technical concepts throughout our range of tower cranes, therefore allowing our customers to enjoy its many obvious advantages,” says Alberto Munárriz, CEO of Comansa.
“Combining the names Linden and Comansa in a single brand was initially important as we looked to open up markets, as it gave us recognition on markets where Linden had been a major player and the benefits of its products were widely appreciated.”
Munárriz stresses that Comansa has been on the market for more than 50 years, and has been developing and improving the system for 35 years.
The change to a one-word name is intended to bolster the company’s strategy of having a single, uniform image on the market. The timing is key, given that the company has set up in China and embarked on significant commercial expansion.
