“Under the direction of our CEO Mary Andringa, we started the most extensive research project in Vermeer’s history,” said Core.
The research resulted in 1,100 pages of customer comments on two basic questions: What was important to their business? What was their perception of Vermeer? “Customers told us they were looking for productivity and profitability,” Core said. “Equipment is just part of that partnership.”
And the conversation has continued with Vermeer’s dealers, who are “extremely optimistic” about today’s underground market, says Dave Wisniewski, vice president of Vermeer’s underground segment. “We are in a world that in the next 20 years will gain 1 billion people,” he said. “People equal infrastructure.”
The equation for underground infrastructure development increases exponentially with the tremendous data-on-demand requirements of an interconnected world, shale oil development and creating solutions for water scarcity, Wisniewski said.
Jon Kuyers, global product manager for underground, overviewed several products Vermeer will intro at the show, including its InSite telematics system.
“This is different in three basic areas,” he said. “First, if there’s a problem with machine health, it will spell out what the problem is instead of giving a code. Second, the preventive maintenance schedule for the specific machine is pre-loaded. If a service interval is pending, the machine will send you a text message. Third, it offers utilization tools, explaining how the machine is being used.”
