If you want to catch a fish you need bait. And if you want to catch the attention of a mechanic, a 10,000 horsepower, 300 mile-per-hour car is a good start.
Mechanics and technicians, as we all know, are in short supply. To recruit them Herzog Contracting, the Association of Equipment Management Professionals and the Associated General Contractors of America are to go where the mechanics go—specifically National Hot Rod Association drag races.
For the last seven years Herzog has partnered with two-time NHRA Funny Car champion Tony Pedregon, sponsoring a car as a major associate sponsor, and for two of the season’s races, as a primary sponsor in which they run the yellow and black Herzog graphics. This year Herzog also invited Komatsu America, the AEMP, AGC and other industry partners to join them in the endeavor. You can see the results in the video below.
“It makes a lot of sense for the association to get involved in motorsports, considering how popular racing is among many of the employees of our member firms,” said Al Landes, the president and CEO of Herzog Contracting, and the president of the Associated General Contractors of America. “As people who build magnificent things for a living, we have a special appreciation for the incredible skill and persistence required by these teams to make these amazing machines perform at such a high level.”
Unlike other forms of racing, dragsters are particularly attractive to the blue collar, construction demographic, says John Lukovich, Pedregon’s team consultant and senior advisor.
