The labor shortage may be new to other industries, but construction and mining have struggled to attract skilled workers long before Covid-19, and it's only getting worse.
The solution? Bring in new blood, says Thomas Haun, chief operating officer at Turner Mining Group.
Founded in 2017, Turner is a full-service provider in the mining sector with offices in Bloomington, Indiana, and Salt Lake City, Utah.
“We can’t keep moving around the same individuals in the space. We have to break that kind of cycle,” says Haun. “We do that through our nationwide reach on social media. That’s not hitting the 45-plus segment; it’s hitting mostly the sub-30 segment, which is basically new blood to the industry."
Using a mix of old-school and new-school tactics, Turner is effectively recruiting new people into the industry, training them up and providing opportunities for growth, he says.
Thanks to flashy videos and what Marketing Manager Sarah D’Amico describes as “Pit Viper bro culture” vibes, Turner’s presence on social media quickly exploded, gaining 60,000 followers on Instagram alone. And despite being a new company, social media enabled it to ramp up quickly.
