Kenworth’s latest addition to its popular T880 lineup, the T880S, offers another glimpse into why the company bills itself as ‘The Driver’s Truck.’
As you’ll see in the interview below, it doesn’t take long for Kenworth Marketing Director Kurt Swihart to point out the truck’s features and creature comforts that are tailored to the preferences of their drivers—a lot of drivers.
Kevin Baney, Kenworth assistant general manager for sales and marketing, recalled how hundreds of drivers had helped the company shift its focus on cab design for the T880 line-up.
“We have always been driver focused. That’s our slogan, ‘The Driver’s Truck,’ so regardless of what trends are out there in terms of driver shortage and how fleets view it, we will always be focused on the driver just because when you go through the design process it’s always been natural for us to do that,” Baney said during a recent press conference at Kenworth’s headquarters in Kirkland, Washington.
“When we developed that initial cab (for the T880) we had our pre-conceived ideas with cab width based on what the competition was, but it changed once we did that scaled cab so that a driver could get in it and they could change the width, the length and the seat position,” Baney continued.
