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Jeep Brand Hits the Sand with First-Ever Gladiator Jeep Beach Models

Ryan Whisner Headshot

The first-ever Jeep Gladiator Jeep Beach special edition will be on display at Jeep Beach 2024 in Daytona Beach, Florida, April 19-28.

To celebrate Jeep Beach 2024 a total of 250 Jeep Gladiator Jeep Beach vehicles will be manufactured. It is the first time the Jeep brand has commemorated the annual event with a Gladiator special-edition model. 

The 2024 Jeep Gladiator Jeep Beach is based on the Gladiator Willys model and will include Sunrider Fliptop, Mopar Katzkin leather seats, off-road tires, a locking rear differential, and additional features designed for fun in the sun.

"Jeep Beach week in Daytona Beach, Florida, is one of the biggest Jeep enthusiast events in the U.S.,” said Bill Peffer, senior vice president and head of Jeep brand North America.

Annually, the event draws more than 225,000 attendees from all 50 states and 25,000 Jeep vehicles. The culmination of the event is the Jeep Beach Parade featuring more than 3,500 Jeep vehicles driving on the beaches.

Jeep Beach is designed as a fundraiser for local and national charities, with more than $4.1 million donated to date.

“The first-ever Gladiator Jeep Beach special editions are loaded with all the beach-ready content our customers tell us they want, so it's a great opportunity to deliver this new beach-ready Jeep 4x4 customized from the factory, at this special weeklong event,” he said.