When Scott Wine talks with dealers and customers of Case, New Holland and other CNH brand products, he often comes away with two responses.
The first response the CEO hears is that the CNH brands deliver “great iron.” Often the next sentence is, “We wish that you could be great with technology.”
With that in mind, Wine and company leadership recently presented CNH’s Capital Market Day with the theme of “Breaking New Ground.” Part of breaking that new ground will involve the launch of more than 200 products over three years with a heavier focus on new technologies, such as automation and electrification.
“Think about the idea of breaking new ground; it's what our equipment does, both on the construction and the ag side. But also innovation, sustainability and productivity are the things that will drive us going forward,” said Wine, chief executive officer of CNH Industrial. “This represents our North Star of what we will be and what we will follow on the way forward.”
With recent acquisitions and partnerships with Raven, Augmenta, Monarch and Trimble, Wine believes the company is on a path to achieving that greatness.
“What we're going to talk about is this idea of marrying great iron with great technology,” he said. “It's just so many different things that we can do with technology now with Raven at the core. What we believe is that by marrying that with much greater customer focus we could have a very bright future.”
