According to Heath Watton, vice president at Southeastern, the company is consistently a top five dealer for the manufacturer, but it is setting its sights higher.
“We have committed ourselves to a specific market share goal for the Case product line we’d like to hit,” Watton says. “If we get there from here in our market in Ohio, we will be the top Case dealer in the country bar none. It will be without question.”
So what’s the plan for hitting this target?
Watton, Southeastern President Charlie Patterson and Vice President Mickey Gourley are visiting all 18 of the company’s locations to discuss responsibility goals at each store level as a first step.
“We’re going to touch all our stores, see all our people and discuss our game plans,” Watton explains.
But it takes more than just talk with such a goal, so Southeastern has hired a new director of service to revamp its service departments across the company’s locations.
