This year McCann Industries is celebrating 50 years as a heavy equipment dealer and contractor supplies source serving Illinois and Indiana.
The Addison, Illinois, company was founded as McCann Construction Specialties in 1967 by Richard McCann in Villa Park, Illinois. Richard’s Son, Jim, is the current president and CEO and the company now has seven locations across the two states and carries equipment from Case, Takeuchi, Wacker Neuson, Allen Engineering, Sullair, Husqvarna and Carlson Paving Products.
“I’m humbled by the success our business has realized through the years,” says Jim McCann. “I understand it’s only been possible because we employ people that thrive in a culture that’s focused on exceeding our customer’s expectations every day.”
When a California dealership started a new social media initiative, it had one primary objective: increase sales. From the beginning of the campaign its social media presence was dismal: it had less than 200 likes on Facebook, it was posting irregularly and there was no engagement on its page.
Eight months later, after working out a social media strategy which included paid Facebook advertising, the dealer had more than 10,000 likes, and site analytics showed a significant increase in engagement. But more important, its goal for new business had been realized: the dealership had sold 10 additional machines. The dealer traced it back to the higher call volumes for the units on sale – both new and used – after he advertised them on Facebook.
