Create a free Equipment World account to continue reading

Zeal for diversification, taking care of fleet key to Wm. Winkler Company’s success

Marcia Doyle Headshot
Updated Jun 2, 2015

COY Main“We love to do anything that involves concrete,” says Brian Winkler, 47, president of Wm. Winkler Company. 

In fact, concrete has been Wm. Winkler Company’s material of choice since Brian’s grandfather started the firm in Spokane, Washington, in 1919. His grandfather did curb and gutter work, and Brian’s father, the oldest of 11 children, joined two brothers in continuing and expanding the firm. After working several years for another contractor, Brian bought the family company from his uncle in 1999.

Brian had a clear career path when he graduated from high school: he would enroll in the U.S. Navy Seabees, and then take that experience, plus all the summers he had worked for the family construction business and go into construction. In the Seabees, he gained the rank of chief petty officer. “The order and discipline I learned there has really helped in business,” he says.

COY BoxAnother plus: working in the Spokane area. “This area didn’t get the high peaks and valleys of other places, which has really helped,” Brian says. About three years ago, the company moved from downtown Spokane to its present location in nearby Newman Lake, taking over a retiring contractor’s facility and allowing them to spread out. In 2011, Wm. Winkler merged with Reed Concrete, which gave the company the ability to offer a complete Division 3 package – structural and flatwork concrete.

Although concrete work—including airports, roads, commercial and industrial development—is what Brian calls the company’s “sweet spot,” the firm has added several capabilities in the past decade, including grading, excavation, demolition and a recycling operation in Spokane.

During the recession, Wm. Winkler’s union crews took on several out of town projects, and continue to work in several states in the Northwest. (This year it ventured into a new state for the company, and is doing place and finish work at the new Statewide Library Archives Museum in Juno, Alaska.)

“We had enough going on in different geographical areas, we did not have to lay off any key people,” Brian says. “We have very loyal people and they were willing to pick up and travel. They are critical in helping us be competitive.” The $14 to $15 million company employs 150 people during peak summer work.