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PHOTOS > Toyota unveils Tonka 4Runner concept with a 10-inch lift kit

Updated Nov 7, 2015

Just the word “Tonka” is enough to stop most grown men in their tracks. It’s embedded at an early age and tied to simple, happy memories of filling a small yellow truck with dirt or mud and pushing it around on all fours.

Ford recently gave every male over 20 a heart attack when it unveiled a working F-750 Tonka dump truck. And at SEMA, Toyota decided to jump in on the Tonka fun with a heavily modified, and highly-lifted 4Runner concept.

Designed in collaboration with Funrise Toys, which makes Tonka toys for Hasbro, the Tonka 4Runner concept truck is probably a little different than the yellow trucks you grew up with. Nonetheless, it was a big draw to the automaker’s SEMA booth with its big bright Tonka logo, custom 10-inch Bulletproof suspension kit and King 8 x 2.5- and 10 x 2.5-inch coilovers.

The truck sits on 38-inch Mickey Thompson Baja MTZ tires and 20-inch Ultra Motorsports Type 250 Colossus wheels. They even threw in a pop-up tent on the roof in the event you find you never want to let this thing out of your sight.