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Given the fact that Ram already offers a very capable off-road pickup in the Power Wagon, and that they had just announced an update to the very popular 1500 EcoDiesel that extended its fuel economy lead even further over the competition, no one at the Detroit Auto Show would have blamed the truck maker for not making any more headlines.
Ram had other plans.
Instead of letting the new EcoDiesel get all the coverage, Ram debuted a whole new model entirely in the Rebel, a truck clearly designed to go after that segment of the market Ford and Toyota have been enjoying with their F-150 Raptor and Tundra TRD Pro pickups, respectively.
And the truck certainly looks the part. Much like the just-revealed 2017 Raptor, the Rebel has loud, bold name plates on the grille and tailgate. The Rebel also has a front end that differs quite a bit from the rest of its Ram brethren thanks to a new grille and front bumper design with a powder-coated surface. The bumper incorporates a skid plate, front tow hooks and LED fog lamps. Like the new EcoDiesel HFE, the Rebel comes standard with a trifold tonneau cover.
The truck also features an aluminum hood for weight savings and Power Wagon-inspired wheel-arch moldings. The truck will be available in granite, silver, red, white or black, in both monotone and two-tone finishes.
