Construction equipment gets its fair share of head turns while operating or parked on the side of the road. But custom-painted equipment? Those are real neck breakers.
Not only do custom-painted machines look slick, owners say there are numerous marketing benefits too.
Having a professionally branded fleet with a unique color scheme is like having a billboard at every job site. The use of the right color can boost your brand recognition by 80 percent, according to a 2019 survey released by Reboot.
We talked to several contractors with custom-painted fleets to see how the unique paint job has given them an edge.
Here are areas where they’ve seen results, and a few drawbacks to consider:
Marty Leum's bright red equipment is hard to miss.Dirt Monkey Excavating
Painting your fleet a custom color can create some serious buzz in your community and attract potential customers. With word of mouth still considered a top marketing tactic, a flashy fleet can help increase the frequency of organic conversations about your company.
