Online auction juggernaut eBay offers construction equipment sellers a chance to snare an audience of millions and make a profit – in less than 30 minutes.
The No.1 e-commerce site in the world has one of the fastest growing venues for construction equipment sales. A piece of heavy equipment or an attachment sells every nine minutes, according to eBay.
“eBay allows sellers to reach out beyond local markets for assets that they wouldn’t be able to find,” said Benjamin Hanna, senior category manager for eBay’s business and industrial section.
Hanna said most sellers of construction equipment on the site are small to medium-size businesses that want to participate in the Internet marketplace. He said it’s a great way for these sellers to expand their sales into other states, something they might not otherwise be able to accomplish.
Most construction equipment sellers on eBay list used items, such as contractor tools, heavy equipment units or attachments/parts, operator guides or an array of other items. Top-selling brands in the construction category include Bobcat, Ditch Witch, Topcon and Kubota.
“Categories grow organically,” Hanna said. “Trends mirror what’s going on in the industry in general.”
Hanna said rising prices for used construction equipment are helping boost the number of sellers on eBay.
