A decade ago, the thought of Doosan Bobcat being a part of the Consumer Electronics Show (CES) was almost a joke.
Today, now having attended three times, in 2020, 2022, and 2024, the company has become almost an expected presence at CES, poised to unveil another innovation that pushes the industry forward.
Leading the team of innovation engineers is Joel Honeyman, vice president of global innovation at Bobcat.
Before the company's first time exhibiting at the show, Honeyman, members of his team, and Bobcat CEO Scott Park attended to determine if it was something that fit with where the company was headed.
According to Honeyman, the CEO simply told him “Hey Joel, maybe we should have a booth.”
Those eight words from Park led to a rapid acceleration of the digital transformation of Bobcat. The company first appeared at CES 2020, showcasing Bobcat MaxControl and a diesel excavator.
“We've grown up each time and we really hit it out of the park,” Honeyman said, noting that Bobcat has since been attending every other year. “I’m proud of my team and what we’ve done. We’ve shown we belong at this show. If we are going to work in the global area of technology and attract partners, vendors, and even employees to work for us, I think we must show that we work in those areas.”
